Market research on Mobile Banking
I ordered a market study to Nexence on Mobile Banking in France alone, with surprising results (Mobile Internet and mobile applications in vogue among Young, data plan and soaring costs democratization DATA), and other expected (passabilité current services SMS WAP banking and banking).
According to the study, the 20 largest banks in French general would have to be done in the multi-channel mobile.
An update on the TAG in passing: a notorious breach including youth, due to complexity of the offer in France, and clearing technology and marketing courses. A study coming out of the box and market research views and reviews ...
USA, trends are not modeled on the French, and innovations are struggling to pass the barrier of the lambda user with his mobile phone. I recommend the following study: http://www.creditunions.com/store/research/MobileBanking.asp
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